Website Magazine - August 2012 - (Page 16)
MObIlE MOvERs anD sHakERs
The single most significant challenge—and, of course, the greatest opportunity—for digital media professionals and Web workers of all types is undeniably within mobile.
ingly reliant on their smartphones for the performance of a variety of daily tasks, but View the Top 50 usage, my Web friends, does not in every on the next page case indicate preference. A recent eMarketer Mavens and pundits across the ’Net have been study found that purchases made on a PC/ waiting (for what seems like years, by our count) laptop are still preferred by 87 percent of for the day to arrive when a mobile presence took priority over a desktop/ consumers. Mobile has its problems as it stands today, but there’s no time Web presence. For many merchants, service providers and information like the present to meet the numerous challenges head-on—because that is publishers, that day has arrived—or is at least finally in sight. what the consumer of today wants. A reliable barometer of interest in any new channel or platform is often This month’s Website Magazine Top 50 list provides a timely and topical global advertising spend, and when it comes to mobile, that investment has look at all things mobile. From advertising and marketing to design and been phenomenal. A recent analysis released by the Interactive Advertising development, if you are ready to get started with mobile, then you are in Bureau (IAB) found that the global mobile advertising market was worth the right place. Readers will find mobile design tools such as those provided $5.3 billion in 2011 with 31.4 percent generated in North America alone. by DudaMobile (#3), mobile marketing solutions such as Trumpia (#12), Let the good mobile times roll. mobile advertising networks such as GreyStripe (#24) and Millennial Media Mobile is important in a variety of ways, however, and not just for adver(#28), mobile application analytics vendors like Localytics (#36) and Flurry tisers looking to drive greater brand awareness and mindshare with a high(#9), app-based mobile payment processors such as Bango (#4), and who income, hyper-connected consumer. It’s also very much about the power could forget the mobile application builders like appmakr (#8) or mobile given to consumers and the experience that is created thanks to these development platforms like Wakanda (#22)? devices. According to comScore’s February 2012 Local Search Usage Study, There’s no one mobile strategy you can employ today to win a consumer 61 percent of smartphone users conduct local searches from their devices tomorrow. Those that have experienced any level of mobile success under(with a significant portion continuing on to buy), and more than half of the stand that mobile is but a new opportunity—one that Web workers and U.S. smartphone population used their devices to perform retail research all digital media professionals should begin taking very seriously. In next while inside a store in 2011. month’s issue of Website Magazine, our editors will highlight some of the There is much more data available to reveal that people are increasbest mobile presences available today.
| A U G U S T 2012
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